Riipen | MRKT 621 – 34 Fall Marketing Management

MRKT 621 – 34 Fall Marketing Management

Closed

University Canada West

Vancouver, British Columbia, Canada

Vahideh Baradaran

Faculty

(7)

Timeline

October 31, 2023

Experience start
December 17, 2023

Experience end

Experience

1/1 project matches

Dates set by experience

Preferred companies

Anywhere

Small to medium enterprise

Any industries

Experience scope

Skills

digital marketing sales & marketing marketing strategy

Learner goals and capabilities

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Learners

Post-graduate

Any level

30 learners

Project

20 hours per learner

Learners self-assign

Individual projects

Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline

October 31, 2023

Experience start
December 17, 2023

Experience end

Project Examples

Requirements

Examples include but are not limited to:

Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
Social Media: An analysis of how to leverage social media channels to reach different customer groups
Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q1 - Checkbox

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. *

Q2 - Checkbox

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter) *

Q3 - Checkbox

Respond to student and educator inquiries/emails/messages within 2-3 business days. *

Q4 - Checkbox

Provide a secondary contact who will be available to the students if the primary contact is unresponsive. *

Q5 - Checkbox

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week) *

Q6 - Checkbox

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team) *

Q7 - Checkbox

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students. *

Timeline

October 31, 2023

Experience start
December 17, 2023

Experience end

MRKT 621 – 34 Fall Marketing Management

Timeline

Experience scope

Categories

Skills

Learners

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: