As a requirement of a Business Strategy course, projects must encompass two or more cross-functional business areas (accounting, finance, marketing, operations, human resource management, logistic & distribution, manufacturing, etc.) or be related to the business strategy of an entire business unit or a particular project of scale. In other words, projects should be more comprehensive than, say, a consumer marketing research study or website SEO.

● Projects should lend themselves to the student group conducting primary and secondary research to explore your organization and your industry. This may include research from internal resources. The student group may conduct rudimentary market or competitive research, if the project requires such, but should not be expected to conduct extensive primary research or act as a market research service.

● Projects should provide students with sufficient context and content to conduct an in-depth analysis of the problems or opportunities.

● Projects should be of genuine need, and sufficiently meaningful or important, to your organization and ones where a fresh perspective would be welcomed and considered, and where additional help would facilitate or expedite your decision-making.

● Project magnitude should be framed keeping in mind that students must complete the project within approximately three months and with the understanding that student groups will likely average 8-10 hours per week as a team commitment to the project.