Social Media Strategy Plan
General
- Undergraduate; 3rd year, 4th year
- 35 learners; teams of 4
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 9 projects wanted
- British Columbia, Canada
- Academic experience
- Family owned, Non profit, Small to medium enterprise, Social enterprise, Sole proprietorship, Startup
- Any industries
Categories
Skills
Project timeline
-
September 25, 2017Experience start
-
September 26, 2017Project Scope Meeting
-
October 24, 2017Midway Check In
-
November 28, 2017Final Presentation
-
November 28, 2017Experience end
Timeline
-
September 25, 2017Experience start
-
September 26, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 24, 2017Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
November 28, 2017Final Presentation
Final in-class presentations (and any additional materials for the organization submitted.)
-
November 28, 2017Experience end
Overview
- Details
-
A team of 3-4 student-consultants will develop a goals-based social media strategy plan for your organization.
- Learner skills
- Communications strategy, Marketing strategy, Social media, Social media marketing, Digital marketing
- Deliverables
-
Upon project completion, your organization will receive:
- 15-minute presentation on recommendations with additional 5-minute Q&A .
- Presentation slides.
- Relevant detail summaries including market research and/or competitive intelligence.
Project Examples
Beginning this September, a group of 3-4 marketing students will spend 80 hours researching and developing a goals-based social media strategy plan for your organization.
Based on organizational and market research, student-consultants will recommend the best opportunities for using social media to achieve your overarching marketing and business goals.
Your Social Media Strategy Plan will define:
- Business & marketing goals.
- Target audience.
- Theme(s) and message(s) to be communicated .
- Specific ideas for campaigns and ongoing activities.
- Cross-platform content calendar.
- How paid, owned, and earned media should be used together.
- Strategy for encouraging target audience social interactions with other consumers to spread the word.
- How performance will be measured and evaluated, i.e. ROI.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick call or email with the instructor to confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address students questions or provide additional information.
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project)