Business Consultancy Project

MN7P10/11
Closed
London Metropolitan University
Guildhall School of Business and Law (GSBL) London, England, United Kingdom
Dr Konstantinos Pitsakis
Asst. Professor in Strategy
2
General
  • Post-graduate
  • 20 learners; teams of 3
  • 150 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 5 projects wanted
  • Anywhere
  • Academic experience
  • Any
  • Any
Categories
General Data analysis Market research Project management Competitive analysis Product or service launch
Skills
competitive analysis business strategy marketing strategy project management research
Project timeline
  • February 13, 2022
    Experience start
  • February 15, 2022
    Project Scope Meeting
  • May 28, 2022
    Experience end
Overview
Details

Do you want to better understand your current customer needs and how to solve their problems? Would you like to find new ways to grow revenue or reach new segments? Is there a new business opportunity you would love to explore? Are you worried about trends that may threaten your core business, or possible competitive threats?

Let our business and entrepreneurship students at London Metropolitan University join your team as consultants! Our students are looking for a consultative placement experience with your organisation. They have excellent business skills and work closely with faculty who have entrepreneurial experience supporting companies through growth and innovation efforts.

Projects provide bottom-line benefits at no cost to the company, other than coordination and support of the student(s) whilst working with your organisation.

Learner skills
Competitive analysis, Business strategy, Marketing strategy, Project management, Research
Deliverables

Student teams can provide a business-style report and/or an oral presentation (via PowerPoint) outlining key findings and actionable recommendations to the company. Their work and findings can be produced via several methods:

  • Primary data collection through interviews, focus-groups or surveys;
  • Analysis of company data (e.g., cost or revenue trends over time, or across segments; social media or other analytics data);
  • Gathering and analysis of secondary quantitative data (such as pricing, census or economic data) and qualitative information (such as industry and competitive analysis and commentary);
  • Data synthesis, analysis, and recommendation development including business model impacts, resource gap analysis and resource acquisition plans, and general implementation strategies.
Project Examples

Our students are able to work with and help develop the organisation in the following ways:

  • Customer discovery and segment analysis (both existing and potential customers; examining the customer experience)
  • Idea prototyping and validation
  • Go-to-market and strategy development
  • Competitive landscape assessment (company and product level)
  • Pricing analysis (willingness to pay, competitive pricing)
  • Trend analysis (demographic, technology, social, economic, legal/regulatory, etc.)
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for at least 2 follow-up meetings with the students to monitor progress, clarify doubts, and answer questions.

Provide an opportunity for students to present their work and receive feedback.

Provide relevant information/data as needed for the project.

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone/virtual calls over the duration of the project to address students' questions.