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Digital Marketing Design

BUS 300
Closed
Riipen Demo University
Riipen Demo University
Vancouver, British Columbia, Canada
CJ
Christy Jermias
Industry Client Success
1
Timeline
  • February 20, 2023
    Experience start
  • February 22, 2023
    Project Scope Meeting
  • June 4, 2023
    Experience end
General
  • Undergraduate; 3rd year
  • 20 learners; teams of 3
  • 10 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/2 project matches
  • Anywhere
  • Academic experience
  • Large enterprise, Small to medium enterprise
  • Apparel & fashion
Categories
Marketing Market research Operations Project management Marketing strategy
Skills
digital strategy decision-making marketing & advertising
Project timeline
  • February 20, 2023
    Experience start
  • February 22, 2023
    Project Scope Meeting
  • June 4, 2023
    Experience end
Overview
What is the main goal for this project?

Students will design a digital marketing strategy and identify areas of improvement in business processes and online exposure.

Learner skills
Digital strategy, Decision-making, Marketing & advertising
What tasks will learners need to complete to achieve the project goal?

1. Research and create reports on brands

2. Analysis click and retention rates

3. Design a marketing strategy for the new website

Project Examples

Students can create surveys or compile research on how brands are interacting with consumers online.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.