As part of George Brown College’s Digital Media Marketing Post Graduate Program, students are required to complete a virtual work-term as the last semester of the 12 month program. Students going into this workterm will have completed two semesters of in-class learning, and this work-term helps them to put that learning into action through practical, real-world experience.

We are looking for companies to participate in the program that have a marketing initiatives they require support with. Each company will be asked to fill out a brief to inform the students of the business issue you are looking to solve. Successful companies will be assigned a team of 2-3 students that will work full time to research, provide options and tactics and develop a final presentation for you to utilize. A professor will be assigned to each student group to act as a coach throughout and ensure the plan is completed properly and meets the needs of your business objectives.

Students ideally would be tasked with a real-world problem you are looking to solve.

Deliverables would vary depending on the nature of the project (e.g. marketing strategy support vs social media marketing).

Students would build out a plan, including objectives and milestones for the project, and then would manage weekly deliverables (working with a faculty member at George Brown College as well as an executive lead at your company).

A final presentation/wrap-up summary for the workterm would also be produced.

Time commitment: a strongly recommended mandatory weekly status with student groups lasting approximately 30 min – 60 mins to ensure that project deliverables and milestones are completed, and students gain feedback on their progress.