Healthcare Strategic Plan

Open Closing on June 17, 2023 / 3 spots left
  • Graduate
  • 28 learners; teams of 7
  • 70 hours per learner
  • Academic credit
Preferred companies
  • Anywhere
  • Large enterprise, Non profit, Small to medium enterprise
  • Hospital, health, wellness & medical
  • 3 projects wanted
Medicine & health Market research Competitive analysis Market expansion Product or service launch Marketing strategy
Project timeline
  • June 26, 2023
    Experience start
  • August 13, 2023
    Experience end
What can our learners do for your company?

This is the capstone course in the Master of Healthcare Administration Program, and it consolidates learning from every other course in a real-life strategic analysis of a healthcare organization. The course focuses on the main processes in planning and delivering healthcare to the community, such as needs assessment, feasibility studies, strategic marketing design, and implementation and evaluation strategies and methods. The course is intended to be a practical, interesting, exciting, and informative culmination for the MHA program.

What would your company get at the end of this experience?

This is a seven-week course, so there will be one live presentation at the conclusion of the project.

1.    Approximately a 20 minute presentation on key findings and recommendations.

2.    A detailed report including their research, analysis, insights, and recommendations.

Project Examples

Marketing analysis, external environmental scans, competitive landscape analysis, analysis of internal capabilities, marketing analysis, development of strategic planning tools including: SWOT, identification of strategic objectives and projects connected to those objectives, KPIs, balanced score card development and strategic planning calendar and project plan.