Master's International Expansion Plan

MGMT4095
Closed
George Brown College
Toronto, Ontario, Canada
MS
Educator
3
General
  • 40 learners; teams of 4
  • 80 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/1 project matches
  • Ontario, Canada
  • Academic experience
  • Any
  • Any industries
Categories
General Market research Product or service launch
Skills
international business data analysis research presentation skills
Project timeline
  • May 6, 2018
    Experience start
  • February 10, 2018
    Phase 2
  • May 15, 2018
    Phase 1
  • August 10, 2018
    Experience end
Overview
Details

Graduate student-consultants will identify and analyze international expansion opportunities for your organization and provide data-driven recommendations for success.

Learner skills
International business, Data analysis, Research, Presentation skills
Deliverables

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 - Project Execution: Students will work on the deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report: Groups will submit a 20-page report on their research and recommendations.
The top three groups, as determined by the instructor, will present their findings to you in person or virtually.

Project Examples

A class of about 34 Graduate students will work in groups of four, spending 320+ hours per team on a global entry plan and strategic analysis for your organization.

The student-consultant groups will work with you to analyze foreign markets, develop strategies for stabilization and/or growth in foreign markets, identify viable new opportunities, and a establish a process to ensure your success in launching a new product or expanding your business into a foreign market.

Students research may include, but is not limited to:

  • Market entry strategies.
  • Barriers, costs, and risks.
  • Partnerships required to achieve your company's objectives.
  • Cross-cultural competency requirements.
  • Applicable domestic and international laws.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Meet with/have a conference call with the student team to outline project requirements.

If possible, meet with students for their final presentation or attend virtually.

Provide a written evaluation.

Provide a dedicated contact to answer periodic emails over the duration of the project to address student's questions.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).