Marketing Strategy (W24)
Timeline
-
January 10, 2024Experience start
-
January 13, 2024Team/client assignation
-
April 13, 2024Presentations to client
-
April 13, 2024Experience end
Timeline
-
January 10, 2024Experience start
-
January 13, 2024Team/client assignation
-
April 13, 2024Presentations to client
-
April 13, 2024Experience end
General
- Undergraduate; 2nd year
- 30 learners; teams of 3
- 30 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 2/2 project matches
- Canada
- Academic experience
- Small to medium enterprise, Sole proprietorship
- Any industries
Categories
Skills
Project timeline
-
January 10, 2024Experience start
-
January 13, 2024Team/client assignation
-
April 13, 2024Presentations to client
-
April 13, 2024Experience end
Timeline
-
January 10, 2024Experience start
-
January 13, 2024Team/client assignation
-
April 13, 2024Presentations to client
-
April 13, 2024Experience end
Overview
- Learner goals and capabilities
-
Through this course, students from Red River College Polytechnic have gained a foundation in the strategic marketing aims to reach prospective clients and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.
In teams, students will work collaboratively to develop a marketing plan, and create engagements with your target audience/s.
- Expected outcomes and deliverables
-
Deliverables will depend on the project and employer types.
Project Examples
Project examples may include but are not limited to:
- Applying an ethical framework to marketing strategy
- Applying segmentation to identify potential markets for a product or service
- Recommending a marketing mix for a potential market for a product or service
- Contrasting various market research tools and methods to lead further marketing decisions
- Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
- Evaluating an integrated marketing communications plan, including digital media, to provide practical advice for improvement and implementation
- Contrasting sales tools and techniques to inform an organization’s pipeline management structure
- Translating marketing strategies and plans for developing and managing international markets
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
A representative of the company will be available for an introduction of their project to the team/s
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.
A representative of the company will be available for a final presentation of the team's project
Timeline
-
January 10, 2024Experience start
-
January 13, 2024Team/client assignation
-
April 13, 2024Presentations to client
-
April 13, 2024Experience end
Timeline
-
January 10, 2024Experience start
-
January 13, 2024Team/client assignation
-
April 13, 2024Presentations to client
-
April 13, 2024Experience end