MARKET INSIGHT-BASED MARKETING PLAN

MRKT 621 SECTIONS 5 and 20
Closed
University Canada West
Vancouver, British Columbia, Canada
Salvador Trevino Martinez
Marketing Faculty
(4)
6
Timeline
  • April 25, 2022
    Experience start
  • May 11, 2022
    Mid term review
  • June 12, 2022
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Canada
Small to medium enterprise
Any industries

Experience scope

Categories
Sales strategy Marketing strategy
Skills
business consulting business strategy marketing strategy communication research
Learner goals and capabilities

This term students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Graduate
Any level
30 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • April 25, 2022
    Experience start
  • May 11, 2022
    Mid term review
  • June 12, 2022
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.