MARKET INSIGHT-BASED MARKETING PLAN
Timeline
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April 25, 2022Experience start
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May 11, 2022Mid term review
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June 12, 2022Experience end
Timeline
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April 25, 2022Experience start
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May 11, 2022Mid term review
Work in progress report
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June 12, 2022Experience end
Experience scope
Categories
Sales strategy Marketing strategySkills
business consulting business strategy marketing strategy communication researchThis term students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
-
April 25, 2022Experience start
-
May 11, 2022Mid term review
-
June 12, 2022Experience end
Timeline
-
April 25, 2022Experience start
-
May 11, 2022Mid term review
Work in progress report
-
June 12, 2022Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
April 25, 2022Experience start
-
May 11, 2022Mid term review
-
June 12, 2022Experience end
Timeline
-
April 25, 2022Experience start
-
May 11, 2022Mid term review
Work in progress report
-
June 12, 2022Experience end