Virtual Internship Opportunity: Website Update & Digital/Social Marketing

Our organization is able to offer a virtual internship opportunity for one (1) marketing student or team. The primary focus for the student/team will be: Website Review & Update: Review existing website and make recommendations to update the site to ensure accessibility across all mobile (i.e. Apple/Android) & desktop devices (i.e. PC/Mac). Integrate all relevant social media platforms (i.e. LinkedIn, Instagram, Twitter, etc.). Strategic Social Media Marketing: Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Branding: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. 2020 is our 20 Year Anniversary. Site should be redesigned to highlight this event for 2020. Marketing Communications: Recommend changes to advertising and PR materials; create an integrated marketing campaign; review & make suggestions for a re-branding campaign "if" applicable. Market Research: Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations: Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. SEO Strategy & Recommendations: Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Our goal at the end of this experience is: Website Review & Update: For the student(s) to ensure our website is updated using current technology and integrated with all hardware & software platforms focusing on our 20 Year Anniversary for 2020. Strategic Social Media Marketing: For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Branding and Marketing Communications: For the student(s) to help us improve our brand's presence and capture greater market share. Market Research: For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations: For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. SEO Strategy & Recommendations: - For the student(s) to help us generate more traffic and revenue through search engines. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (Email, Riipen messaging, company Microsoft Teams) Primary contact : Duane Macauley, President Secondary contact: Kevin Falenda, General Manager