Digital Advertising Financial Solutions Platform - Market Research and Competitive Analysis

This Fintech project is tailored to address the unique financial needs within the digital advertising industry by facilitating not only seamless integration with existing financial institutions but also by fostering the creation of novel financial product offerings. Students will conduct a market analysis focusing on the business and technical challenges agencies currently face and the solutions offered by various service providers. They will create a SWOT analysis and a 'magic quadrant'-style analysis to compare our company's offerings with those of our competitors and identify potential market opportunities.

Digital Marketing and Lead Generation

We want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?

Event Marketing B2B

Attention all students and recent graduates! We are excited to announce that our digital marketing agency is currently seeking Event Marketing Interns to join our team.Mrkt360 is hosting a series of FREE digital marketing events and is inviting business owners to join us in-person (1 Saramia Crescent 2nd Floor, Concord, ON). Each session offers a Meet & Greet with fellow attendees, live demonstrations, and valuable insights to help businesses thrive in today's digital landscape.As an Event Marketing Intern, you will be visiting small to medium-sized businesses (of any industry; strictly no students) in your area and invite them to sign up at https://events.mrkt360.com/. This will provide an opportunity for interns to gain hands-on experience in event marketing, including prospecting, lead generation, client relationship management, and others.If a prospect is unable to join any of the sessions, interns may schedule them to a one-on-one appointment via https://mrkt360.com/request-a-consultation/.To be considered for this position, you must meet the following requirements:Strong communication and interpersonal skillsStrong networking and relationship building skillsPassion for digital marketing and eagerness to learnAt least 3-5 businesses per hour is encouraged. This is an internship position paid at $1400 for 60 hours of completed work.Commission: We are giving a bonus of $500 for every new client acquired during the internship through the event invitation.

Digital Marketing

We are seeking interns for 20 to 40 hours per week. This is a training internship for college/University credit in the Digital Marketing Industry (2 to 6 months). We will take your core skills and experience and build some amazing results, together!