Marketing Strategy for New Customer Segments –Data analysis (Use Ai as support)

MYO Cosmetic Cases Inc. is looking to expand its customer base by leveraging data analysis via artificial intelligence and its marketing efforts. The goal of this project is to identify and target a new customer market using AI tools and techniques. The project involves analyzing existing customer data to uncover insights and trends, which will inform the development of a tailored marketing strategy. Students will apply their knowledge of research, marketing principles and Ai to create a comprehensive plan that includes digital marketing tactics, personalized content, and predictive analytics. The project aims to enhance MYO Cosmetic Cases Inc.'s market reach and increase sales by effectively engaging a new audience. Luxury Market: Travellers, Flight Attendants, Travel Points Programs Retail: High end retail eg. Holt Renfrew, Luxe Spas and On board Luxe Travel Transportation eg. Cruises, trains, airplanes Demographics: 25-65 years old Income: mid-high to higher end -Analyze existing customer data to identify potential new market segments. -Develop a marketing strategy to target the identified segments. (can use AI tools) -Create personalized marketing content and campaigns. -Utilize predictive analytics to forecast potential sales outcomes.

Luxury Beauty Product Market Entry Strategy

MYO Cosmetic Cases Inc. is preparing to launch a new luxury beauty product and seeks to understand the market landscape to ensure a successful entry. About MYO Cosmetic Cases Inc.: Based in Vancouver, Canada, MYO has been at the forefront of designing innovative makeup tools to assist professional makeup artists worldwide, helping them streamline their kits and enhance their efficiency on the job. Over the past two years, we have expanded into creating luxury, sustainably designed, and reusable consumer products, inspired by my seven years of collaboration with pro makeup artists across the globe.  Building on this success, we have partnered with professional makeup artists and flight attendants to meticulously design MYO’s Luxe Performance Travel Containers collection. These containers are sustainably crafted to be reusable, lightweight, and highly durable. Unlike the typical plastic and silicone options, our containers offer a luxury alternative, made from premium materials such as infinitely recyclable glass, aluminum, and PFAS-tested plastic.  Tested rigorously by flight attendants, they are TSA-compliant, drip-free, leak-proof, and explosion-resistant—ensuring every drop of your product stays safe. Whether used at home, on-the-go, or while traveling, our containers provide a stylish, high-performance solution for makeup and skincare storage.  Our reusable containers are in support of reducing the 980.8 tonnes of plastic waste produced by travel miniatures every year, that’s equivalent to two-and-a-half Boeing 747s! The project involves conducting comprehensive market research to identify key trends, consumer preferences, and competitive dynamics within the luxury beauty sector. The goal is to gather insights and a comprehensive contact list that will inform a strategic marketing plan tailored for the next year. We are looking to connect with businesses to reach their customer market - B2B to their C. Eg. Airlines for thier Flight Attendants. By analyzing market data and identifying potential customer segments, the team will develop a targeted approach to effectively position the new product. This project provides an opportunity for learners to apply their knowledge of market analysis, building contact lists and strategic planning in a real-world context, focusing on the luxury beauty industry. - Conduct market research to identify trends and consumer preferences. - Analyze competitive dynamics within the luxury beauty sector. - Identify potential customer segments for the new product and create a contact list. - Develop a strategic marketing plan for the product launch including suggested communication pieces.