UI/UX Design Project

Unhinged is a dating app for the real ones! This is a very early stage startup that will allow for incredible collaboration and creative freedom in the process. The goal is to design an engaging, intuitive, and visually striking app experience backed by research providing a seamless user journey.

Unhinged Pre-Launch Market Validation and Strategy Development

UnhingedDatingApp is preparing to enter the competitive online dating market. The project aims to validate market demand and develop a strategic marketing plan to ensure a successful launch. The primary objective is to confirm the target audience's interest and refine the app's positioning based on market insights. The project will involve conducting surveys, focus groups, and competitor analysis to gather valuable data. Additionally, the team will create a pre-launch marketing strategy that includes identifying key marketing channels, crafting messaging that resonates with potential users, and planning promotional activities to generate buzz. This project provides an opportunity for learners to apply their knowledge of market research, consumer behavior, and marketing strategy development in a real-world context.