CHHMA Social Media Analysis

Social media is a newer piece to the marketing puzzle. Our team acknowledges the fundamental part social media plays in engaging our current members and potential member companies. That said, it is an untapped or underserved marketing effort for our organization. We need help looking at the best uses for social media to engage our target market. It would be extremely beneficial to have a group of students look at our present social media activity/presence, evaluate it for strengths and weaknesses, and create strategic recommendations for improvement. We want to branch into other areas of social media but don’t know where to start. Looking at our target market, we would like recommendations on the best social media channels to use given our available resources. Students can leverage available insights into our current consumers to assist in the recommendations.