Creating Graphic Design Assets

Our company would like to create new info-graphics for marketing and social media purposes.This may involve: Meeting with the founder to discuss branding, and making any necessary revisions.Designing and presenting infographics, based on the branding guide to be included in a proposal.Executing the full designs for each branding asset using Canva, based on the approved thumbnails.

Grant Writing

Our organization is interested in addressing societal issues in company or organizations. However, we are currently facing funding challenges.We would like to collaborate with students to find and complete grant applications.This will involve several different steps for the students, including:Familiarizing themselves with our vision statement and a project we have defined.Developing a needs statement that characterizes the community problem and justifies the need for our project and funding.Identifying potential sponsors and funding opportunities that are a good fit for our organization and project.Improving the clarity and persuasiveness of our company's grant proposal writing.Bonus steps in the process would also include:Identifying new opportunities for community projects.

Digital Content Creation

Our company sell services (coaching and training) for individuals and organizations. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s services, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Marketing Plan

Our company is a speaking and coach business. We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.

Market Research

Our company helps employees reach their full potential . We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.We would like to collaborate with students to conduct market research.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values, products and services.Researching our target market and market potential.Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Bonus steps in the process would also include:Recommending strategies to differentiate ourselves from our competition.

Podcast Production

Since podcasts are becoming an increasingly popular content medium, our company hopes to capitalize on this by creating our own. In this project, students will collaborate with me to take advantage of trending media and create a season of our own podcast. We would like students to deliver a 2-episode podcast series based on our company’s need to resonate with our target audience.This will involve several different steps for the students, including:Collaborating with the project manager to form a name and a theme for the podcast.Create cover art for the podcast.Record and edit each episode (technology is a big part of this project) for remote recording on zoom. Use editing software GarageBand (macOS, iOS) to edit the podcast and train the project manager and use a hosting software to upload it to hosting platformsScript various components of each podcast episode such as the introduction, welcome, call to action, and outro.

Brand Voice

Our company has been serving customers . We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.This will involve several different steps for the students, including:Familiarizing themselves with our company’s story, mission and vision statements.Conducting background research on our company’s products and customers.Establishing suitable personality traits for our brand voice and justifying each trait.Describing how personality traits can be displayed through our brand voice.Bonus steps in the process would also include:Recommending methods of ensuring a consistent brand voice.Recommending revisions for our current marketing materials to use a new brand voice.

Online Training Course Design

Our company provides regular training for leaders and professionals, so they are resilient to enhance performance and reduce burnout. To make training more convenient, we hope to transform our training programs into online courses.We would like to work with students to determine what features and materials employees would find useful in an online training course. Based on this information, students can then recommend the platform that would be most suitable.Tasks include:Gathering relevant course design and content information from interviews / surveys with key stakeholders.Researching options for our online training platform.Assessing existing online training platforms and recommending the best platform for our course.Reviewing our existing training material and making recommendations.Assisting in designing the course and revising training material.