Competitive Analysis

We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Summarizing our competitive advantages and disadvantages relative to the competition identified.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging.

Market Research

We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.We would like to collaborate with students to conduct market research.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values, products and services.Researching our target market and market potential.Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Bonus steps in the process would also include:Recommending strategies to differentiate ourselves from our competition.

New Demographic Marketing

We are a 1 year old restaurant establishing itself in a new territory. We would like to develop our marketing as we want to reach a new customer demographic.Together with our marketing team, we would like students to design promotional material for this demographic. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.Tasks include: Familiarizing themselves with our target market, products and services.Researching the new customer demographic that we would like to reach.Assessing our existing marketing strategy and efforts.Recommending marketing tactics to attract new customers.Designing promotional material for various media.Making multiple versions of marketing materials and testing them for comparison.Recommending other demographics to consider in the future.