Email Marketing Strategy Enhancement for Eliot Beauty

Eliot Beauty, a brand focused on premium skincare and wellness products, seeks to elevate its email marketing strategy to better nurture leads, increase customer retention, and drive product sales. The current challenge lies in designing and refining email marketing campaigns that are not only visually appealing and on-brand but also personalized, data-driven, and results-oriented. This project invites learners to design, build, and test email campaign flows that reflect customer behaviors and lifecycle stages. Participants will gain hands-on experience in email segmentation, automation, A/B testing, and performance tracking, while learning to align content with marketing goals and brand voice.

Eliot Beauty Outreach Initiative

Eliot Beauty aims to restore confidence and self-esteem through skincare, wellness, and transformative aesthetic services. This project will help scale the brand’s mission by expanding its digital reach through trusted voices; affiliates and influencers, who connect directly with our ideal audience. Students will gain real-world experience in partnership development, brand communications, and performance marketing.