Training and Development Journey Map
Build a detailed employee life cycle journey map to identify gaps in training and development that can lead to improved performance of new and existing employees.Propose training and development solutions aligned with your organization’s competencies.Create a training plan for our Director of Donor Development leader.
Advertising & PR Campaign Plan
Student-consultant groups will create a fully integrated advertising and public relations campaign for Victorious Family's President & CEO and the organization's brand. The campaign includes planning, strategy and tactic development, research, and evaluation.
Family Health Assessment Survey Project
The main goal for the project is to develop a short digital survey to assess the spiritual needs of families and provide a vision for their unique spiritual development plan. The survey should be designed to help Victorious Family understand the spiritual needs of the families they work with and create personalized development plans to support them.This will involve several different steps for the learners, including:- Researching and understanding the spiritual needs of families.- Designing and developing a short digital survey to assess these needs.- Analyzing the survey results to identify common themes and areas for spiritual growth.- Creating a vision for unique spiritual development plans based on the survey findings and biblical references.- Presenting the survey findings and vision to the leadership team at Victorious Family.
Victorious Family Virtual Internship Opportunity: Marketing
The primary focus for the student will be: Marketing Communications - Recommend advertising and PR materials; create an integrated marketing campaign; create a product campaign.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Prospecting Strategy - Identify and implement targeted prospecting; create new outreach content for our Home Kit and master Family Champions product offerings.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is: Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include: (indicate other duties as exemplified below)Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (Mailchimp, Google Sheets, Excel)Content development, including social posts, blog posts, LinkedIn articles, and website copy.We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, email, Zoom Calls)Primary contact: (Terence Chatmon, President & CEO )Secondary contact: (Gladin Joseph, Brand and Digital Director)
Victorious Family Academy Press Release Creation
We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us.Students should be prepared to:Help us refine our story to something compelling and news-worthyWrite three press releases around multiple news-worthy storiesIdentify media outlets that are most beneficial to us/most likely to pick the story up.
Architecture Design for Office Building
Our company would like to secure architect support for our new state-of-the-arts equipping institute in the Alpharetta, GA area. It is a 120K square feet building with the majority with walk in usable space and design and half the building in need for architect layout producing a revenue model to support the building annual operating expenses. In advance of any office buildout. our company would like to concept build a dream equipping and learning institute to support our mission of becoming the equipping and coaching center for families in the world.This will involve:Conduct background research on our organization. Identify what potential like-minded partners we should consider for space.Creation of a detailed architecture model, highlighting key components of a state-of-the-art equipping and coaching institute for parenting. Collaborate on a revenue model for the institute. Design of two 26K square feet floors for potential lease space.
Grant Writers
Our organization is able to offer a virtual opportunity for three students or teams.The primary focus for the student will be Grant Writing for the organization. A grant writer (s) is someone who researches, writes, and submits proposals to institutions that provide grants. To do the job effectively, an experienced grant writer must:Scour lists of grants and identify those which align with the organization’s goals and objectives, while eliminating those that aren’t a good match.Craft a grant proposal that uses clear, concise language to persuade the grantor that the organization applying for the grant is a worthy recipient of funds.Respond to funder’s questions about the grant proposal and develop relationships with prospective donors.
Training Schedule Project for Victorious Family
The main goal for the project is to develop a comprehensive training schedule for an 8-county area in Hampton Roads, Virginia for Victorious Family. This will include training for the train-the-trainer program, workshops, and coaching to equip and empower parents to train their children values and help families flourish.This will involve several different steps for the learners, including:- Researching the training needs of the 8-county area in Hampton Roads, Virginia.- Developing a detailed training schedule for the train-the-trainer program, workshops, and coaching.- Coordinating with trainers and workshop facilitators to ensure availability and alignment with the schedule.- Creating a plan for ongoing coaching and support for families in the area.
Strategic Target Audience Prospecting Plan
To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our marketing and sale teams with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. This project may include, but is not limited to:Identifying new potential partners that align with our vision and mission. Compiling relevant market information. Building a customizable outreach script, plan and marketing strategy.Building a strong and impactful online strategic plan or campaign to reach our target audience.The final project deliverable is a report including research, analysis, and recommendations. It should assist our marketing and sales teams in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Victorious Family Press Release Creation
We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us.Students should be prepared to:Help us refine our story to something compelling and news-worthyWrite up press releases around multiple news-worthy storiesIdentify media outlets that are most beneficial to us/most likely to pick the story up. Send press releases and establish positive rapport with media contactsSecure media exposure for our organization.
Grant Writers
Our organization is able to offer a virtual opportunity for three students or teams.The primary focus for the student will be Grant Writing for the organization. A grant writer (s) is someone who researches, writes, and submits proposals to institutions that provide grants. To do the job effectively, an experienced grant writer must:Scour lists of grants and identify those which align with the organization’s goals and objectives, while eliminating those that aren’t a good match.Craft a grant proposal that uses clear, concise language to persuade the grantor that the organization applying for the grant is a worthy recipient of funds.Respond to funder’s questions about the grant proposal and develop relationships with prospective donors.
How has the Covid-19 Pandemic impacted the family
We want to better understand how the pandemic has impacted the family? How has it impacted church attendance? How has it impacted homeschool? The research will include:Target market research on the familyMental and Emotional impactImpact on school attendance and church Side effects from the pandemic on the familyCreate a survey to send out via social media and other platforms
MFC Pricing Model Development
We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our organization. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market. To accomplish this, we believe you will need to conduct the following research:Our organization’s costs, target customer, revenue targets, and organization goals.The competitive landscape of this market.Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.Using targeted online ads to A/B test landing pages with different price models.We want to enter this trainer and coaching market with a proven pricing model so that we can have a successful launch. Final deliverables should include:A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model.A visual presentation of your research findings and recommendations.
Brand and Graphic Design
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We are seeking tools that can help us communicate our brand uniqueness to B2B partners. For example, a branding marketing board creation designed to position our upcoming webinar or campaign. We believe this project will require:Research to define our unique brand position and create consistent promotional messagingLogo and/or Name Proposal that highlights brand awareness and brand positioningA branding guide and storyboard creationUsing tools like InDesign and illustrator to design prototypes that can be implemented into our marketing collateralApp creation optionalWe will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
New Product Launch
We want to develop the strategy for a new product launch.
Grant Writers
Our organization is able to offer a virtual internship opportunity for three students or teams.The primary focus for the student will be Grant Writing for the organization. A grant writer (s) is someone who researches, writes, and submits proposals to institutions that provide grants. To do the job effectively, an experienced grant writer must:Scour lists of grants and identify those which align with the organization’s goals and objectives, while eliminating those that aren’t a good match.Craft a grant proposal that uses clear, concise language to persuade the grantor that the organization applying for the grant is a worthy recipient of funds.Respond to funder’s questions about the grant proposal and develop relationships with prospective donors.
Foreign Market Promotional Material Development
Together with our marketing team, we would like for you to design new promotional material for an international market where we are currently conducting business. Based on insights from our marketing team and your research, you will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. We believe this project will involve: Researching the foreign market where we have recently expanded. Assessing our existing marketing strategy and efforts. Recommending supplementary marketing tactics. Designing sample promotional material for various media. We are looking to improve the results of our existing foreign market campaigns and gain alternative perspectives on potential marketing tactics.
Marketing in a Digital World
The following are several marketing tasks a student can perform for us: An audit of your current email marketing strategy and recommendations for improvementAn audit of your SEO usage and recommendations to improve your search rankingAn audit of your website and recommendations for improvementAn audit of your social media and mobile promotional strategy and recommendations for improvementAn external analyses of your customers, competitors, and/or market, and recommendations to improve your marketing efforts based on these insightsDevelop digital marketing strategiesDeploy current digital marketing toolsLeverage digital tactics to achieve business objectivesCalculate ROI of digital marketing effortsIdentify platform-specific key performance indicators to set specific, meaningful goals for measuring the success of a variety of digital marketing campaigns.Present and explain digital marketing strategies to a diverse group of stakeholders
On-line Training Course Development
We would like to develop an on-line training course that teaches parents how to help their family to flourishThis project should focus on:Gathering relevant course design and content information from existing written content of Victorious Family.Assessing existing on-line training platforms and recommending the best platform for this course.Design and interactive experience that is user friendly. We have lots of existing content to share, so the project wouldn't be starting from scratch. The bulk of the project would be course design, rather than content creation.