Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. we expect students need to know: · SEO and SEM skills · Email marketing · Keyword analysis to determine relevant search terms to our organization · Writing and Editing skills · CRM marketing · Social media Marketing · Handling information and content. · Being safe and legal online. · Problem solving Ultimately all the students are going to work as digital marketers for our organization. This project would be a great start for all the students who want to seek the real-time experience of Digital Marketing and all students also have an opportunity to learn, create and practice all the digital tools. We look forward to working with future candidates on this exciting project! The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?