Product Launch in U.S.

We are ready to take our business to the next level. Presently we only exist in Canada but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory, specifically in the US. We want to learn more about customer’s expectations and behaviours in the US.Our specific need is an outline of expansion opportunities in the US and what the legal requirements and ramifications are. Key focus areas include but are not limited to:What are the legal requirements?Are there restrictions on what products we can send to the US?What is that customer base looking for?Supply chain - ex. costs, duties, fees etc.InsuranceWhat are the pros and cons to expanding our operations? Competitor analysis in US.

Small Business Accounting & Tax Project

We are a small business and need help managing our accounting records and with preparation to file our taxes. This would be a great opportunity for students to gain experience working with financial statements, transactions, book keeping, tax filing and assessment of our financial position.This project can include but is not limited to:Preparing financial statements, reports, and other documentsBook keeping verificationAccount reconciliationTax planning and preparation

Marketing Project

The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Communications - Recommend changes to advertising and email campaigns; create an integrated marketing campaign targeting customers and vendors. Include customer stories and testimonials. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for product.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales performance.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns.Content development, including social posts, blog posts, LinkedIn articles, unboxing videos, and website copy.

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, video creation, one-page creations and more!We believe this project will require:Research to define our unique brand position and create consistent promotional messagingGraphic design using our logo and name to highlights brand awareness and brand positioningA branding guideGraphic design that can be implemented into our marketing collateral, cards, used on t-shirts and products, etc.We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.