Website / digital copilot Design
Over our career paths, we run into barriers that can make our professional life more difficult. We would like students to build a digital information hub that collects relevant data from users and use it to connect women to relevant information and resources that they need (e.g., employment lawyer, job board, organization to help women get on boards, TED talk, news article, mentor from our database), sometimes before they know they need it. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback and get as close to development/launch as possible by end of the project.This will involve several different steps for the students, including:Product design and mappingConducting user interviews and research on our industry, our target market, and desired website features.Designing a wireframe prototype for our website and mapping out user interactions.Documenting the design process and any additional insights that emerge.Testing the prototype with customers and surveying for feedback.Refining design ideas with input from experts and customers.Prototyping multiple versions of a design that includes the desired website features.
Be Uninterrupted Research and Mini-Projects
The main goal for the project is to provide research and analysis on the role of women in society and the workplace, specifically focusing on the interruptions they face. Additionally, the project aims to deliver mini-projects related to member experience and company growth, such as building an on-boarding plan and materials for professional women members who join the club.This will involve several different steps for the students, including:- Researching and analyzing data related to the role of women in society and the workplace.- Developing mini-projects to enhance member experience and company growth.- Building an on-boarding plan and materials for professional women members who join the club.
Competitive Analysis
Our company has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Summarizing our competitive advantages and disadvantages relative to the competition identified.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging.
Digital Content Creation & Strategy
Our start up, Uninterrupted, is going to transform how women navigate their personal and professional lives.As we build our digital platform, we want to build our brand and gain and engage a waitlist.We would like students to help us create marketing strategy/content that is aligned with our vision, mission, and values.This will involve several different steps for the students, including:Familiarizing themselves with our company’s offering, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending digital content and designing new social media posts/blog and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.
Product Launch Plan for Be Uninterrupted
The main goal for the project is to conduct all relevant research and analysis to build a product launch plan for Be Uninterrupted, a data-driven digital copilot to enable professional women to unblock systemic barriers in their career paths.This will involve several different steps for the students, including:- Conducting market research to understand the target audience and competition.- Analyzing the existing data and user feedback to identify areas for improvement.- Developing a comprehensive product launch plan including marketing strategies, timelines, and budget considerations.- Collaborating with the team to ensure the plan aligns with the company's mission and goals.- Testing the plan and making adjustments based on feedback and data analysis.
Social Media Marketing Campaign
Our company is a new human capital consulting firm. We hope to build our social media marketing to attract more customers.We would like to work with students to design and implement a new social media marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Search Engine OptimizationImplementing the calendar as much as time allowsBonus steps in the process would also include:Recommending social media management tools to schedule our content.
Grant Writing
Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges.We would like to collaborate with students to find and complete grant applications.This will involve several different steps for the students, including:Familiarizing themselves with our vision statement and a project we have defined.Developing a needs statement that characterizes the community problem and justifies the need for our project and funding.Identifying potential sponsors and funding opportunities that are a good fit for our organization and project.Improving the clarity and persuasiveness of our company's grant proposal writing.Bonus steps in the process would also include:Identifying new opportunities for community projects.