AI-Driven Ecommerce Platform Optimization
TrustClarity Inc. is seeking to enhance the performance and user experience of its ecommerce platform by leveraging artificial intelligence. The primary goal is to optimize various aspects of the platform, including product recommendations, search functionality, and customer segmentation. By applying AI algorithms, the project aims to increase user engagement, improve conversion rates, and provide a more personalized shopping experience. The project will involve analyzing existing data, developing AI models, and integrating these models into the current platform. This initiative will allow learners to apply their knowledge of AI, data analysis, and ecommerce systems in a real-world setting. Key tasks include: - Analyzing user behavior and transaction data. - Developing AI models for product recommendations and search optimization. - Implementing customer segmentation based on purchasing patterns. - Integrating AI solutions into the existing ecommerce platform.
Product Sales Optimization Project
COMPANY AND PROJECT DESCRIPTION VIDEO: https://www.loom.com/share/b572ab9a4c9d45e89de54388b013f358?sid=2c8fda09-2b49-49e8-9f65-29f10da462a0 TrustClarity is a SaaS based product insight and commerce platform that optimizes the sale of excess inventory, keeping products in use and out of landfills. Using AI and Web3/Blockchain technology, we convert a simple excel spreadsheet with excess inventory listings (finished goods, parts, materials, and excess infrastructure purchases), into a data rich online product listings that are marketed and sold via online ecommerce channels, as well as modern outreach sales methods. We have over 26,000 SKUs, with over 3000 brands, and hundreds of categories. The main objectives of this project are to: 1. Be assigned a few categories or SKUs 2. Optimize Product Listings to enhance traffic and SEO rankings 3. Build a Strategy to Market Products for the assigned Category (i.e. email campaign, blog posts, social posts) 4. Execute on Marketing and Sales Strategy 5. Drive traffic and sales to our website and product listings, and converting on sales.
TrustClarity Operations Manager Project
The main goal of this project is to help Manage incoming product inquiries, process orders, and follow-up on payments for TrustClarity Inc. This will involve several different steps for the students, including: - Learning about TrustClarity Inc. and their product insight and commerce platform. - Creating a system to manage incoming product inquiries, process orders, and follow-up on payments. - Developing a strategy for upselling products. - Researching and analyzing customer data to identify trends and potential opportunities. - Optimizing the system to improve efficiency and accuracy.
Industry Analysis for TrustClarity Inc.
The main objective of this project is to provide industry analysis and determine or recommend weather we should focus our efforts on one industry of sellers, or continue with our industry agnostic customer strategy. This will involve several different steps for the students, including: - Analyzing our existing customer base and industry trends. - Researching customer needs and preferences for our products. - Developing a strategy for targeting specific industries. - Identifying potential opportunities for growth in the chosen industry. - Evaluating the potential risks associated with focusing on one industry. - Developing a comprehensive report outlining the findings and recommendations.
Revamping TrustClarity's UX
The main goal of this project is to revamp TrustClarity's platform UX in order to increase conversion. This will involve several different steps for the students, including: - Analyzing the existing UX of the platform. - Identifying areas for improvement. - Developing a new UX design. - Testing the new design and making improvements based on feedback. - Implementing the new design.
Marketing Plan and Recommendations for TrustClarity
This Project Description is a Guideline - Happy to work with Professor to make this work for your class. The main goal of this project is to create a comprehensive marketing plan and recommendations for TrustClarity Inc. This will involve several different steps for the students, including: - Researching the competitive landscape and identifying potential target markets. - Developing a comprehensive marketing strategy that outlines the company’s objectives, target market, and positioning. - Creating a detailed budget for the marketing plan. - Developing a comprehensive digital marketing plan that includes SEO, SEM, content marketing, and social media. - Developing a comprehensive offline marketing plan that includes traditional media, events, and other tactics. - Developing a comprehensive customer acquisition and retention plan. - Developing a comprehensive customer feedback and insights plan.
Social Media Marketing Campaign
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.
Analyzing Industry Data
Our company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry. We would like to collaborate with students to identify key market trends and assist in our go-forward plans. This will involve several different steps for the students, including: Familiarizing themselves with our products, target market, and industry. Analyzing growth trends, stagnation patterns and decline analytics. Identifying areas of promising innovation and areas that are slowing down. Bonus steps in the process would also include: Recommending strategies to best position our company. Specifically, Sub Projects could include: Building Models to Calculate our true TAM, SAM and SOM: https://www.thepowermba.com/en/blog/tam-sam-som Industry Focus Recommendations, by customer category: Manufacturers, Distributors, Project Implementation Companies, Etc., (What is the market Size for Each, by Geographic Region) Industry Events (ii.e. The Chip Act,, and how we can get involved). Market Expansion - What are metrics to show potential investors that our overall target market is Expanding (I.e. Supply of excess is growing for the short term due to supply chain inefficiencies that are catching up. However the surplus of inventory, is decreasing the value of these goods in the short term.) How can we show investors there is a lot of opportunity here.
AI-Powered Inventory Optimization Project
The goal of this project is to use AI to better understand our over 26,000 SKU's, our buyers who have purchased the products, what categories they are in, and what they may be interested in purchasing from our existing inventory. This will involve several different steps for the students, including: - Analyzing our existing dataset of SKU's, buyers, and categories. - Developing an AI-powered recommendation system to suggest products to buyers based on their past purchases and preferences. - Optimizing software runtime performance and assessing areas for improvement. - Researching other variables that can improve the quality of product recommendations. - Accounting for additional variables in the recommendation engine software. - Testing the developed software and making improvements based on additional data.