Talent Acquisition Playbook for Target Audience 35 and under

Design a comprehensive talent acquisition playbook to execute the recruitment and selection process from start to finish to better attract talent within our niche market of Insurance.Evaluate current candidate experience through the recruiting and selection process and make recommendations for improving the experience, including the creation of candidate resources and guides.Evaluate current job posting template and recommend content to improve brand and image to attract a desired candidate talent pool. Include job posting templates and develop applicant resource material to better understand the recruitment process for our firm.Design screening, interview guides and reference check templates incorporating a variety of questions aligned to effectively assess talent.Use 35 and under as the target candidate pool for all of the above.

Market Research - Metaverse & Web3

Looking ahead 5 years to start to better understand the Web3 and Metaverse space and impact it will have in the Talent Acquisition world and data ownership.

Brand Refresh and Reposition

Our Recruiting firm is moving into its 6th year and we are ready to reposition the brand we have built for the insurance market from new to the insurance recruiting space with recruiters that have a lot of insurance experience to experts in the insurance recruiting space that happen to also have a lot of insurance experience. We are also expanding into other recruiting spaces that we would like to include in a marketing plan. Historically, recruiters only had to have a large job posting budget to get themselves out there but that is no longer a strategy that works. The brand messaging has to be strong enough to engage passive talent. We have had a branding guideline done and will be available. We also have studies that have been completed within different age groups with suggestions as to how we should target them as a tool to use if required.

Market Research

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brandUnderstand Job Seekers thought process in this job marketUnderstanding the likes/dislikes of using a recruiting firm