COVID-19 Response to Catering and Event Planning in Prince George

As Prince George’s largest hotel, we offer a wide array of plaza and in-house amenities that includes meeting and event space that would typically accommodate up to 500 attendees. In order to plan for our 2021 Fiscal Year, we are requiring market research data regarding the impact that COVID-19 has had on the catering and event planning industry as well as recommendations on how to navigate and move forward while staying relevant in an ever-increasing competitive market. The final project deliverable should include the following: 1) Market research on the operational impacts that COVID-19 has had on the Prince George catering and event planning industry. 2) Determine the recent strategies that the Ramada Plaza’s direct competitors have implemented due to the COVID-19 restrictions and limitations. 3) Provide recommendations on how the Ramada Plaza could improve their product and service offering in order to remain competitive and profitable. 4) Provide a budget friendly social media marketing plan that is clear and concise to lead the property into 2021. What you can expect if you choose to work with us: An initial Q&A call with the General Manager as well as the Food and Beverage Manager so that you can become more familiar with the property and details of the project. Project guidelines and supporting documents will be sent via email. Weekly check in’s via phone, email or Zoom in case you need assistance throughout the project. Final presentation to be completed in PowerPoint format via Zoom. Creativity and “thinking outside the box” is always welcomed! Main Contact: Shirley Tiller, General Manager Secondary Contact: Tiffany Cranmer, Food & Beverage Manager