Foreign Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently expanded into a foreign market.Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.This will involve several different steps for the students, including:Researching the foreign market where we have recently expanded.Assessing our existing marketing strategy and efforts.Recommending new marketing tactics.Designing promotional material for various media.Bonus steps in the process would also include:Making multiple versions of marketing materials and testing them for comparison.

Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.We would like to collaborate with students to review and post content promoting our company.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content in the form of posts, emails, brochures, etc.Deploying content according to our social media calendar to increase website traffic.Overseeing our channels and keeping them up-to-date.Bonus steps in the process would also include:Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Fundraising Plan

Our organization is committed to serving our target population. However, we are currently facing funding challenges.We would like to collaborate with students to develop a fundraising plan to meet our goals.This will involve several different steps for the students, including:Familiarizing themselves with our mission, values and goals.Familiarizing themselves with our past fundraising activities and donors.Conducting background research on fundraising strategies.Recommending suitable fundraising strategies and creating a timeline / calendar of these activities.Bonus steps in the process would also include:Assisting in implementing new fundraising activities.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.

Research Assistant Part 2

The main goal is to research product info on a regional basis

SEO and Social Media Strategy Part 2

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:How SEO works and how Poshwood can further drive traffic to their website through thisResearch on SEO costs and implementations

User Research Study

We are looking to have students conduct usability tests with 5 pre-identified customers, in order to test our latest prototypes for our next feature launch. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for:Interview schedulingDeveloping a writer script for the interviewConducting the moderated interview remotelyWriting the user research plan

Lean Startup Business Strategy Development

We want to simplify our product development and operational processes to make our business model more “lean” and reactive to customer feedback. The focus of this project should be on clearly identifying the root problems that are increasing time and cost allocations across our operations and suggesting actionable solutions.Mapping our operational processes.Re4ccomends next stepsRecommending improvements to optimize our organization.

Market Expansion Research

the main goal is to expand posh wood to a point where we would be able to hire fulltime members with the number of customers we bring in.

New Employee Training Development

We need an online course that will introduce employees to their new roles, take employees through all start-up resources, and provide our HR personnel with standardized feedback and data about employee progress.We would like to automate our onboarding process for this high-turnover department and reduce the time spent by HR personnel on repetitive onboarding tasks.Or recommend a new system that will help automate it

Research Assistant

The main goal is to research product info on a regional basis

Business Administration

The primary focus for the student will be: (Remove any that don't apply)Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);

Non-Profit Grant Writing

We are looking for assistance in finding and completing grant applications that support our mission and vision statement.We believe this project will include :Research and apply to various grants on behalf of PoshwoodDevelop a report based upon what Poshwood can do to get grants Identify potential sponsors and funding opportunities that are a good fit for our organization and project.Interpret a request for proposal (RFP).Improve the clarity and persuasiveness of our company's grant proposal writing.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:How SEO works and how Poshwood can further drive traffic to their website through thisResearch on SEO costs and implementations

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Poshwood's goal is to spread craftsmanship on Wood/Expoxy products as well as teach youths how to make such items themselves to start a business with.Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like for you to create media for our platforms to help them grow and develop.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What videos should we make?

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like for you to create media for our platforms to help them grow and develop.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What videos should we make?