Social Media Marketing Manager Intern - Product Marketing

Juplix Financials helps Canadian Immigrants build credit and access housing. We would like to work with students to design a new social media marketing campaign for our company and potentially offered a full-time position in the company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Bonus steps in the process would also include:Recommending social media management tools to schedule our content.

Campus Brand Ambassador

The main goal for the project is to increase brand awareness and engagement among university students by leveraging campus resources and networks. The project aims to establish a strong presence for Juplix Financial on university campuses and build connections with faculty and student clubs.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this