Marketing/Sales Strategy Plan for Wineries

We want students to help us build a marketing strategy plan to grow and engage our target market: Wineries. Wine makers are wine makers.  Most don’t have retail or marketing experience. It doesn’t even occur to some of them to have branded or non-branded retail areas.Nor do they think of how to drive other business…”Free wine stopper for joining our email list.”  “Free wine stopper with every 3 bottles of wine purchased (or whatever increases their average in-store sale.”Others DO get it.  Duplin Winery bought 20,000 wine stoppers to mail to their wine club members.Other wineries hosts wedding and order custom wedding wine stoppers with bride and groom names as reception favors to increase the probability of booking the wedding etc.We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How would Wineries and potential clients currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?Project tasks may include but are not limited to:Market research and answering the guiding questions aboveDevelopment of marketing plan for 2022 targeting wineriesDevelopment of sales strategy for 2022 targeting wineriesEstablish Return On Investment MeasurementsExecute strategy to land new customers for repeat reorders.