Social Media Campaign Strategy for Techfunic

The main goal for the project is to create a comprehensive social media campaign strategy for Techfunic that will increase brand awareness, attract new users, and engage with the target audience. This will involve several different steps for the students, including: - Conducting a thorough analysis of Techfunic's target audience, competitors, and current social media presence. - Developing a content calendar with engaging and relevant posts for various social media platforms. - Creating a plan for paid advertising and influencer partnerships. - Establishing key performance indicators (KPIs) to measure the success of the social media campaign. - Implementing a social media monitoring and response plan to engage with the audience.

SEO and Social Media (Instagram) Marketing

Our team is looking for an Instagram marketing wizard who can help us drive more traffic, followership, engagement, improve our SEO positioning and generate leads. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Creation & Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for Instagram using Canva Pro ( Techfunic has a subscription) Working with tools and programs such as Canva Pro, Instagram, Google Drive, Adobe Video editor from class recordings to create reels and original content We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Generate new sales leads for Techfunic Share our value propositions to our target parent audience Craft marketing message that helps children and parents easily understand our offering This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Digital Content Creation for Techfunic

Our company provides online classes in Tech , Math and Languages. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.