Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?

Market Expansion Research in Winnipeg

As a company, we currently exist in two locations, but we believe that we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our cutomer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps including:- Researching Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.- Creating a survey based on the location and demographic information above to be distributed by our company.- Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.- Compiling a report including the location analysis, and optimal location recommendations.