Audit, Improvements and expansion of Rethink Yearbooks Website

We are seeking a team of student consultants to assist in the review and improvement of the information architecture and user interface/user experience (UI/UX) of the Rethink Yearbooks website. The team of consultants will collaborate directly with the founder to ensure that the website is designed to meet the needs of our customers and improve their overall experience.The student consultants will conduct an in-depth review of the website's current information architecture and UI/UX, identifying areas for improvement based on user feedback and engagement data. The student consultants will conduct user research to gain insight into the needs and preferences of our customers, and use this research to inform design decisions.This project provides an exciting opportunity for college-level student consultants to gain experience in UI/UX design and information architecture while contributing to the growth and success of Rethink Yearbooks.

Strategic Marketing for an early stage startup

We’re looking for support in developing and improving our marketing strategy based on buyer personas and market segmentation to improve engagement and maximise market potential. Rethink Yearbooks is a B2B2C software startup where we offer personalised school yearbooks. Our decision makers are schools and PTA/PTOs who decide on the vendor for their school, while the parents/families are the actual customers. We need research, analysis, and actionable recommendations that can be applied to our go to market strategy.

Strategic Marketing Plan with Personas

We’re looking for support in developing and improving our marketing strategy based on buyer personas and principles to improve engagement and maximise market potential. Rethink Yearbooks is a B2B2C software startup where we offer personalised school yearbooks. Our decision makers are schools and PTA/PTOs who decide on the vendor for their school, while the parents/families are the actual customers. We need research, analysis, and actionable recommendations that can be applied to our go to market strategy.

Startup Market Research and Content Creation

We are an early stage startup and looking to grow and improve our marketing and growth strategies. In order to do this, we want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. It is important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.In addition, we will like to get help on identifying topics, and plan and develop written or creative content for our company. This can include creating digital media content, blog articles, marketing materials, brochures, infographics, etc.The project will include:Target market researchIndustry size and market potentialCompetitive landscapeWays to differentiate ourselves from competitors through our offering and messaging Strategic positioning of our brandContent creation