Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market. Our target market includes; international students looking to transition to work permit or permanent residency in Canada, Canadian citizens, or Permanent Residents looking to sponsor or support applications for their family or friends overseas. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.The main questions we’d like students to help us answer are the following:How do students currently perceive our brand and marketing, based on publicly available information about our company?What channels should we utilize for promotion, including ones we are not currently using?What budget is appropriate for advertising, given our goals?How could our messaging be updated to better explain our value proposition?Preference will be given to students with the following skillsetsStrong written communication skills to help with the creation and publishing of blog contentsAn understanding of SEOs to help with getting blog and media content to the right audience.

Website New Improvements

We would like to upgrade our existing websiteWe would like to work with students to improve our current website and create additional pages to what we have.Students should be prepared to:Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.

Website New Improvements

We would like to upgrade our existing websiteWe would like to work with students to improve our current website and create additional pages to what we have.Students should be prepared to:Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.

Website Improvements

We would like to upgrade our existing websiteWe would like to work with students to improve our current website and create additional pages to what we have.Students should be prepared to:Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.