Level UP: Graphic designer/CMS

Number of individual students required: 2We would like to engage TWO students to help us with designing creative assets for our website and other campaign activities. In consultation with the ABC team and Tech Transfer Program (TTP) lead, the student/s will design various creative assets as well and administer our CMS to ensure consistent style and brand guidelines.To accomplish this, our ideal student will be able to:Collaborate with ABC team and TTP lead to understand project requirements, contributing unique ideas for strategic marketing initiativesExecute high-quality design from concept to delivery complying with brand standards and style guidesDevelop various creative assets for website, social media, printReview and enhance creative assets and layout of existing CMS (WordPress)Ultimately, you will be working on developing creative assets that will help tell the story of beekeeping in Alberta and showcase pure Alberta honey.What we will provide:Access to style and branding guidelinesExisting creative reference material and industry informationIdeally the student will have their own design software (Adobe creative suite), but access to software may be available if requiredCreative direction and industry expertise!These roles will be guided by the ABC Office Manager and TTP lead.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student with excellent graphic design and digital skills would be the ideal candidate for this project.

Level UP: Video Production/Editing

Number of individual students required: 1We would like a student to help us with creating video content that is aligned with our vision, mission, and industry. In consultation with the ABC Tech Transfer Program (TTP) lead, the student will develop and execute a creative brief to produce a series of engaging and informative videos on honey bees and the Alberta beekeeping industry.To accomplish this, our ideal student will be able to:Develop an outline of footage and/or a shot list, scriptassemble all raw footage including video and photosdigitally cutting files to put together the sequence of the filmreordering and fine-tuning the content to ensure the logical sequencing and smooth running of the film/video.Utilize styles and techniques including the design of graphic elements, including utilizing the ABC/TTP branding elementswriting voiceover/commentarysuggesting or selecting musicUltimately, you will be working on video content creation for our organization.What we will provide:Access to raw video footage and imagesAccess to interview beekeepers and/staff for sound bitesIdeally the student will have their own editing software (Premiere or similar), but access to software may be available if requiredThis role will be guided by the ABC TTP lead.Creative direction and industry expertise!If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student with excellent graphic design and video skills would be the ideal candidate for this project.This position is 100% remote work.

Level UP: HR Policy and Governance

Number of individual students required: 1In carrying out the duties of the Alberta Beekeepers Commission (ABC), the student will understand that the organization is a statutory corporation pursuant to the Marketing of Agricultural Products Act and is restricted to the activities authorized under this Act and the Regulations thereunder. ABC is not a society or a non-profit corporation under the Business Corporations Act. In this respect, the student intern will become familiar with the Statutory and Regulatory foundation of ABC and will work with commission management and the board to ensure that ABC remain within these jurisdictional parameters.Reporting to the Executive Director (ED) this student will provide support to the Commission as it updates its governance, HR and regulatory frameworks.Specific duties and responsibilities will include:1. Review and recommend HR polices for the Commission’s staff including;recruitinginterviewingon-boardingestablishing performance review processes2. Work with Commission staff and Alberta Agricultural Products Marketing Council to;Review recommended changes to the Commission’s regulationsFor those regulations that are recommended to become by-laws, help develop draft by-law documents for reviewReview policy and procedures manual remove duplication between regulations, by-laws and policy and procedures manual and update.

Branding a Unique Alberta Honey

BackgroundConcept: Create and capture new and unrealized value from honey produced on the Northern Prairie. The premise for the Concept is this: clear pure honey produced in cold weather climates embodies a set of attributes that can be uniquely differentiated and distinguished from the mainstream commodity providersObjective: Develop a new premium product – a product that does not compete against traditional honey products. Rather introduce “Northern Prairie Honey” as a pure, pristine natural food product - a new honey product that is highly qualified, produced and processed in ‘sublime’ conditions with multiple ‘nutritional’ benefits.Rationale: The honey market is heavily commoditized and driven by supplies from such countries as China, Vietnam, Ukraine, Argentina (all with warm weather climates and vegetation (including crops) that typically results in a ‘darker’ honey). Furthermore, it is evident that the market has become extremely price driven – the price levels are established by American buyers who are the major importers. Alberta as a major net exporter of honey is simply another source. Little or no added value (or price premium) is assigned to the quality of the honey being produced. Actually, the opposite is true – every opportunity to discount Alberta honey is applied. This situation is not likely to improve.Outcome: A high level review of Alberta and Canadian Prairie honey production provides perspective on the financial benefits of marketing a premium product. Typical production in Alberta is 35 million pounds, and if 10% of this could be marketed at $7 per lb (4X commodity pricing), ABC members could see an additional $18 million in revenues. Similarly, for the prairie provinces, the increase in revenues would be nearly $40 millionBackground: The cold weather concept for a North Prairie ‘cold produced and cold processed’ honey product is inspired by ‘Ice Wine’ - a product that captures unique value and led by Canadian vintners located both in the Niagara region and BC. Ice wine is uniquely positioned as a premium product and priced at levels that are 6 to 8 times higher than standard wines. Furthermore, ice wine can only be produced in regions that are subject to a minimum level of frost (below minus 8 Celsius). This is the critical threshold required to ‘freeze’ the grapes to the level capable of producing the required concentrate for ice wine