Integrated Marketing Communications Plan

The objective of the project is to review and document the account opening process of a pre-selected list of competitors for: - Best in class process (speed, language, flow) - Communications opportunities (promotional opportunities, consumer lifecycle messaging) Present findings and give opinions on best in class. Deliverables for the project could include: Overview of target market and rationale Social media strategy UnBounce and Google Adword analysis Media recommendations - including website names, magazine titles, newspaper titles, etc. Example of potential web banner ad Budget of proposed activities Posting online or web video ad (optional) YouTube strategy (optional) Event sponsorship recommendations coupled with catchy PR story Additional creative marketing ideas.