Social Media Marketing for MyRide901
The main goal for the project is to assist MyRide901, a vehicle management app company, in advertising their mobile app and expanding their market share. This will involve several different steps for the students, including:- Creating a social media marketing plan to increase brand awareness and user engagement.- Developing and implementing social media campaigns to promote the app's features and benefits.- Analyzing and optimizing social media performance through data and analytics.- Create compelling content for social media platforms.Developing promotional materials such as videos, flyers, and posters. - Identifying potential partnerships and sponsorships. - Creating a customer loyalty program.- Engaging with the app's user community to gather feedback and testimonials for marketing purposes.
Web Designer
As a Web Designer, you will be responsible for designing visually stunning and user-friendly web pages for the MyRide901 website. You will work closely with our development team to translate concepts into compelling design layouts and graphics, ensuring a seamless and engaging user experience
MyRide901 Expansion Project
The main goal of this project is to expand and make users aware of the new MyRide901 mobile app that is available on the app store. MyRide901 helps vehicle owners save time by providing a vehicle management app. This will involve several different steps for the learners, including:- Researching the current market and competitors.- Developing a marketing strategy for the app.- Creating a website and social media presence for MyRide901.- Developing promotional materials such as videos, flyers, and posters.- Identifying potential partnerships and sponsorships.- Creating a customer loyalty program.
MyRide901 Access and Usability Inititiative
ObjectiveThe objective of this project is to expand MyRide901 user interface options and enhance mobile app usability by implementing a Web App version of MyRide901 and refreshing the MyRide901 Mobile App UX/UI per existing/available UX/UI analysis/recommendations/prototypes such that the Web App and refreshed Mobile App are available for download by MyRide901 users by December 20, 2023. User Stories1. As a mechanic with a MyRide901 account, I want to have the option of interacting with MyRide901 from my computer desktop so that I can access/update shared service events from the same environment that I use for all my other customer & admin work.2. As a vehicle owner with a MyRide901 account, I want to interact with MyRide901 from my computer desktop so that I have the flexibility to access/update shared service events from the same environment that I use for other apps.3. As a MyRide901Mobile App User, I want to use existing features via a more intuitive user interface so that I can get maximum value from the app with minimal time investment.
MyRide901 B2B Business Strategy Development
MyRide901 is vehicle management app currently targeting the B2C market. We want to leverage the success of the B2C app to enter the B2B/SAAS market. As a first step, we need to investigate opportunities within the B2B automotive management industry, and develop a entrance strategy. The objective of this project is to investigate and develop a strategy for MyRide901 to enter the B2B/SAAS market by:· Conducting market research to analyzing the B2B automotive management industry and identify key players, market size, and growth potential while understanding the needs, pain points, and expectations of B2B customers;· Developing a tailored B2B business model canvas for MyRide90l that outlines key components such as value proposition, customer segments, channels, revenue streams, and partnerships;· Identifying specific B2B customer segments (e.g., automotive dealerships, rental companies) to understand the unique needs and preferences of each segment;· Determining competitive and profitable pricing strategies for MyRide901 B2B services;· Developing a Go-to-Market Strategy that includes a clear plan for entering the B2B market; an outline of target regions, industries, and customer segments; sales channels and strategies to reach B2B customers; and an approach for B2B customer acquisition, onboarding, and support; and· Defining key performance indicators (KPIs) for measuring success in B2B sales such as customer acquisition costs, customer lifetime value, and conversion rates.
MyRide901 Mobile App UI/UX Review
PROJECT DETAILSMyRide901 is a startup that has developed a vehicle management mobile app that is available on Google Play and The Apple App Store. The goal of this project is to review the UI/UX of the MyRide901 mobile app. The review should include an assessment of the user experience, user interface design, and overall usability.
MyRide901 Access and Usability Inititiative
ObjectiveThe objective of this project is to expand MyRide901 user interface options and enhance mobile app usability by implementing a Web App version of MyRide901 and refreshing the MyRide901 Mobile App UX/UI per existing/available UX/UI analysis/recommendations/prototypes such that the Web App and refreshed Mobile App are available for download by MyRide901 users by December 16, 2023.User Stories As a mechanic with a MyRide901 account, I want to have the option of interacting with MyRide901 from my computer desktop so that I can access/update shared service events from the same environment that I use for all my other customer & admin work.As a vehicle owner with a MyRide901 account, I want to interact with MyRide901 from my computer desktop so that I have the flexibility to access/update shared service events from the same environment that I use for other apps.As a MyRide901Mobile App User, I want to use existing features via a more intuitive user interface so that I can get maximum value from the app with minimal time investment.
Mobile App Data Analytics Project
We are looking for learners to help analyze our mobile app datasets to draw helpful insights. From this analysis, we hope to gain insights that will will drive our product roadmap. These insights will be directly related to business outcomes and help us shape how we need to evolve our business in the future. The scope includes assessing existing and proposed data sources / datasets against Key Performance Indicators to establish current state and gaps; and implement analysis solutions to address gaps. Learners will benefit from experience working with a mobile app team to learn about the KPIs and data sources--such as Google Play, The Apple App Store, Google Firebase/Analytics, and relevant to the mobile app industry; and the data
Mobile App Data Analytics Project
We are looking for learners to help analyze our mobile app datasets to draw helpful insights. From this analysis, we hope to gain insights that will will drive our product roadmap. These insights will be directly related to business outcomes and help us shape how we need to evolve our business in the future.The scope includes assessing existing and proposed data sources / datasets against Key Performance Indicators to establish current state and gaps; and implement analysis solutions to address gaps.Learners will benefit from experience working with a mobile app team to learn about the KPIs and data sources--such as Google Play, The Apple App Store, Google Firebase/Analytics, and relevant to the mobile app industry; and the data[EMPLOYERS: please expand on the above and share any details as to what your project scope entails, and why a learner would benefit from applying to your project - the more information the better!]
MyRide901 B2B Business Strategy Development
MyRide901 is vehicle management app currently targeting the B2C market. We want to leverage the success of the B2C app to enter the B2B/SAAS market. As a first step, we need to investigate opportunities within the B2B automotive management industry, and develop a entrance strategy. ObjectiveThe objective of this project is to investigate and develop a strategy for MyRide901 to enter the B2B/SAAS market by: Conducting market research to analyzing the B2B automotive management industry and identify key players, market size, and growth potential while understanding the needs, pain points, and expectations of B2B customers;Developing a tailored B2B business model canvas for MyRide90l that outlines key components such as value proposition, customer segments, channels, revenue streams, and partnerships;Identifying specific B2B customer segments (e.g., automotive dealerships, rental companies) to understand the unique needs and preferences of each segment;Determining competitive and profitable pricing strategies for MyRide901 B2B services;Developing a Go-to-Market Strategy that includes a clear plan for entering the B2B market; an outline of target regions, industries, and customer segments; sales channels and strategies to reach B2B customers; and an approach for B2B customer acquisition, onboarding, and support; andDefining key performance indicators (KPIs) for measuring success in B2B sales such as customer acquisition costs, customer lifetime value, and conversion rates.