Digital Marketing Strategy for New Product Launch

GenAI Ventures is looking to effectively take its new digital projects to market and generate leads. The goal of this project is to develop a comprehensive digital marketing strategy that aligns with the company's objectives and targets the right audience. The project will involve researching current market trends, identifying potential customer segments, and selecting appropriate digital marketing channels. Learners will apply their classroom knowledge of digital marketing principles, analytics, and consumer behavior to create a strategic plan. The project will focus on crafting a marketing message that resonates with the target audience and devising a lead generation strategy that can be implemented within a limited budget. The outcome should be a clear, actionable plan that GenAI Ventures can use to successfully launch its new digital projects.

Security Audit for Web Application

GenAI Ventures has developed a web solution using Python intended for public release, which includes contact and business information. The project aims to ensure the security and privacy of this application by identifying potential vulnerabilities. The team will conduct a comprehensive security review, focusing on how information is collected, stored, and encrypted. Additionally, the project will involve researching industry standards and regulations related to data security to ensure compliance. The goal is to provide a detailed report highlighting any security issues, recommendations for encryption needs, and an overview of relevant industry data rules. This project offers learners the opportunity to apply their knowledge of cybersecurity and Python programming in a practical setting. - Conduct a security audit of the application. - Investigate data collection methods and identify potential vulnerabilities. - Assess encryption needs for data at rest and in transit. - Research industry data security standards and regulations.