Market Research

Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.We would like to collaborate with students to conduct market research.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values, products and services.Researching our target market and market potential.Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Bonus steps in the process would also include:Recommending strategies to differentiate ourselves from our competition.

GrantCraft: Empowering Communities Through Impactful Narratives

The main objective of the "GrantCraft: Empowering Communities Through Impactful Narratives" project aims to optimize Unity Uplift Foundation's grant writing capabilities and expand its reach. The project aims to empower student contributors to craft compelling narratives that secure grants, ultimately making a lasting and positive difference in communities.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.This will involve several different steps for the students, including:Researching the brand identity.Logo and name proposals that reflect who we areWork to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Creating custom branding sheets with colours and logos.

Accessibility Testing

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility.We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers.This will involve several different steps for the students, including:Conducting background research on disabilities and methods of evaluating accessibility.Reaching out to customers and scheduling interviews.Familiarizing themselves with the test tasks that should be administered.Conducting accessibility tests remotely and following up with customers to thank them for their participation.Analyzing and reporting the metrics / results of the tests.Bonus steps in the process would also include:Recommending website improvements based on findings.