Marketing Strategy and Plan

Designing for companies who do good. From helping the environment to designing products for women, we provide innovative and immersive experiences in the digital and physical world.Our Goal:We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.We would like to collaborate with students to create a marketing strategy and plan.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values, offerings and services.Researching our target market and market potential.----including Segmentation, Targeting, and Positioning (STP) and ----marketing mix Product, Price, Place, and Promotion 4PResearching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.----including Integrated Marketing Communication (IMC) plan.Marketing plan performance evaluation matrix.Situational and environmental analysis.Bonus steps in the process would also include:Identifying our company’s competitive advantages

Research, User Flows & Wireframes for B2B Product Launch

OVERVIEW:The purpose of this project is to create user flows, personas, and wireframes based on the observation of participant research with internal stakeholders and existing staff for a Client who is developing a new product.Step 1: Research: Attend research sessions, provide recommendations, help to fill in 3 personas.The research will help the company understand the needs, preferences, and behaviors of their customers and potential customers. The outcome of the research will be a findings and a prioritized list of recommendations to implement the next steps (see below)Step 2: User Flows and Wireframes:Based upon user interviews, user flows as well as wireframes will be created.**If there is time**If there is remaining time for the IDP, the students will be asked to create a click-through prototype of the wireframes for future usability testing.

Usability Testing (& possible wireframing) for B2B Product Launch

OVERVIEW:The purpose of this project is to conduct usability research with internal stakeholders and existing customers for a Client who is developing a new product - ultimately presenting findings and next step recommendations.The research will help the company understand the needs, preferences, and behaviors of their customers and potential customers. The outcome of the research will be a findings report, with a prioritized list of recommendations.Additionally, 2 wireframe samples will potentially be created based on user interviews.

Wireframes and Prototype (possible UI design) for B2B Product Launch

OVERVIEW:The purpose of this project is to create user interfaces, user flows, wireframes and prototypes based on the observation of participant research for a Client who is developing a new product in Pharmacuticals. From a research perspective, the students would be tasked with watching participant interviews to enhance (and create) wireframes,and prototypes. Note if we have time, there are optional items we can work on such as user flows and styleguidesStep 1: Wireframes: (required)Existing sketches and wireframes exist, however, we'd like to examine more options and flush out what is existing.Step 2: User Flows (optional)Based on existing research, user flows may be created.Step 3: UI Branding/Styleguide (optional)Create moodboard and begin exploring options of color, typography and styling.Step 4: Click through Prototype (Protopie or Figma) (Required)The students will be asked to create an initial click-through prototype of the wireframes for future usability testing.