B2C Product Launch to New Market Research

As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created new healthy tea products introduced to our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

ZEKI Wellness Health & Wellness App

The main goal for this project is to create a Health & Wellness app that is linked with ZEKI Wellness LLC. This app should provide users with an easy way to access health and wellness information, track their progress, and connect with ZEKI Tea Brand. The app should also provide users with personalized recommendations based on their health and wellness goals.

Health & Wellness Marketing

Our company advertises herbal products online. We would like to revamp our marketing as we have recently expanded into new markets. Together with our team, we need students to design new promotional material. Based on our insights and additional research, students will develop promotional marketing materials for our existing meta media channels then make recommendations on alternative media to consider. This will involve several different steps for the students, including: Researching trending topics within the wellness/beverage industry Assessing our existing marketing strategy and efforts. Recommending new marketing tactics. Designing promotional material for various media. Bonus steps in the process would also include: Making multiple versions of marketing materials and testing them for comparison.