Social Media and SEO Strategy for FormMaster
The main goal for the project is to enhance FormMaster's social media presence and drive maximum traffic to the company's website through the creation of engaging blog posts, landing pages, and newsletters. Additionally, the project aims to improve the company's search engine optimization (SEO) and utilize Google Analytics tools to track results and refine marketing outcomes. The project also involves developing a system to track results using various tactics such as keyword analysis to determine relevant search terms for the organization.
Email Campaign Strategy and Deployment
The main goal for the project is to create striking and stylish email marketing campaigns for FormMaster. This includes conducting A/B testing on email campaigns, providing reports on campaigns, and analyzing the results for improvement. Ideally, the project will also involve experience in email automation and tools such as Mailchimp and Google Forms.
Website Management and Optimization for FormMaster
The main goal of this project is to manage and optimize the FormMaster website to ensure it meets user expectations, runs smoothly, and offers easy access points with no loading issues or error messages. Additionally, the project aims to implement SEO strategies to increase site visibility, analyze website metrics and user feedback, and coordinate with cross-functional teams such as marketing, IT, and design. The tasks learners will need to complete to achieve the project goal include: - Managing website content, design, and functionality - Optimizing site performance and user experience - Coordinating with cross-functional teams such as marketing, IT, and design - Implementing SEO strategies to increase site visibility - Analyzing website metrics and user feedback - Assessing content and finding ways to improve the content - Assuring website optimization and traffic assessments
Email Campaign Strategy and Deployment
The main goal for the project is to create striking and stylish email marketing campaigns for FormMaster. This includes conducting A/B testing on email campaigns, providing reports on campaigns, and analyzing the results for improvement. Ideally, the project will also involve experience in email automation and tools such as Mailchimp and Google Forms.
AI-Powered Solutions for FormMaster
The main goal for the project is to design, develop, and deploy AI-powered solutions that will enhance the digital forms created by FormMaster. The AI solutions should improve the user experience, streamline form processes, and provide intelligent recommendations for form customization based on user behavior and preferences. This will involve several different steps for the developers, including: - Analyzing the existing digital forms and user interaction data. - Designing and developing AI algorithms to provide intelligent form recommendations and customization options. - Integrating the AI-powered solutions into the existing FormMaster platform. - Testing the AI solutions for reliability, security, and user satisfaction. - Optimizing the AI algorithms for performance and scalability. - Providing documentation and training for FormMaster staff on how to utilize the AI-powered solutions.
Business Development and Partnership Project for FormMaster
The main goal for this project is to increase service awareness, revenue growth, and strategic partnerships efforts by building business partnerships in the Ontario, Canada region for FormMaster. This will involve several different steps for the students, including: - Researching and compiling a database of potential leads for direct/indirect outreach campaigns. - Creating content and marketing material for the outreaches. - Reaching out to potential leads and setting up meetings for the CEO. - Completing outreach sequence to new accounts. - Ensuring new target companies are correctly entered in the CRM that fit the ideal client criteria.
Social Media Marketing for FormMaster
The main goal for this project is to build a stronger digital marketing presence for FormMaster's custom digital forms on various channels such as Linkedin, IG, and Facebook. This will involve creating engaging content, increasing brand awareness, and driving traffic to the company's website and E-commerce sales channels. The project also aims to showcase the impact of the digital marketing efforts on the company's global presence and potential audience.
Customer outreach program
The goal of this program will be to acquire customers emails and address’ and then to conduct a regular specific mail program, both digital and physical, to newly acquired customers. Success will ultimately be judged by how many pieces went out each month, and what was the call back ratio.