Developing a Digital Marketing Strategy for KGG Fashion

The goal of this project is to create a digital marketing strategy for KGG Fashion to increase brand awareness and engagement on Instagram, TikTok, and LinkedIn. Students will apply marketing research, digital marketing theory, and content strategy skills learned in class to design a campaign tailored to KGG’s target audience.

KGG: AI-Powered Fashion Discovery & Personalization

🚀 Join the Development of KGG: AI-Powered Fashion Discovery 👗✨ Project Overview KGG is an AI-driven app that connects fashion inspiration to real purchases. Users upload images of outfits they love, and our technology finds similar products from online stores like Amazon, ASOS, and Zalando. 📌 Project Objective Assist in the development of a key feature for the KGG MVP by contributing to frontend, backend, or AI tasks. This project provides hands-on experience in AI-driven recommendations, web scraping, and UX design.