Landscape Assessment Study

As a company, we serve the nonprofit sector. In the next phase of our work, we want to get to know our clients more extensively and understand their budgets, scope, staffing, resources, and goals. With your help, we hope to assess our customer landscape to gather this data on current clients and assess areas where we could expand. This will involve several different steps for the students, including:Researching the target market through a review of annual reports, 990s, and industry databasesConducting a landscape assessment of existing and potential clients in the fieldCompile a report and presentation of findings with recommendations.

Market Expansion Research

As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of services and clients. With your help, we hope to assess our customer landscape in the higher education industry beyond those we currently cater to by learning about their expectations and behaviors. Specifically, we are interested in exploring the methods colleges and universities currently use to:explore outcomes,track graduates,assess the experience of graduates, andconduct federally-mandated exit interviews (for loan servicing purposes). Additionally, we would like to know what types of companies and/or products that exist in the marketplace to address this need.This will involve several different steps for the students, including:Researching the target market through a review of literature, policy reports, and industry association intelligence with guidance. Identifying a honed-down list of institutional clients and ideal contacts for our key questions.Conducting a landscape assessment of existing organizations, businesses, or other government entities that offer services/solutions in this arena of student outcomes.Creating an interview protocol based on findings in the first two bullets, and pilot testing that survey through some cold call interviews (and considering whether the protocol could be a survey).Analyzing interview/survey data to identify any ideas, solutions, and strategies for the next steps.Compile a presentation with recommendations.