Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? Using automated social media platform such as MeetEdgar Content creation strategy

Startup Business Strategy Development

We want to simplify our product development and operational processes to make our business model more “lean” and reactive to customer feedback. The focus of this project should be on clearly identifying the root problems that are increasing time and cost allocations across our operations and suggesting actionable solutions. Students should focus on: Developing a business plan Analyzing the competitive environment in your industry. Creating a Business Model Canvas for an existing or potential business and outlining strategic changes to your organization’s value proposition. Optimizing business processes and strategies. Competitor analysis Recommendations for scaling, procedure development for how to scale with subcontractors Recommending improvements to optimize our organization. We hope to implement changes that will help us reduce costs and accelerate innovation for several new products we are rolling out in the next year.

Website Development

We would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a competitor analysis of other leading websites in this niche. Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site.