Marketing Metaphysical Products-Virtual Internship Opportunity

Kisses from Heaven manufactures Reiki and Crystal infused soaps and candles. We wholesale and distribute our products to other companies, retail stores and small businesses.Currently we are focusing on marketing our new line of soaps and candles to the public.Goal: Marketing Communications & Public RelationsObjectives:1. Recommend advertising and PR materials; create an integrated marketing campaign2. Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Our goal at the end of this experience is:Branding and Marketing Communications - Help us improve our brand's presence and capture greater market share.Market Research - Help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - Help us effectively communicate our brand's story and mission to a broad audience.

Marketing Metaphysical Products

Kisses from Heaven manufactures Reiki and Crystal infused soaps and candles. We wholesale and distribute our products to other companies, retail stores and small businesses.Currently we are focusing on marketing our new line of soaps and candles to the public.Goal: Marketing Communications & Public RelationsObjectives:1. Recommend advertising and PR materials; create an integrated marketing campaign2. Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Our goal at the end of this experience is: Branding and Marketing Communications - Help us improve our brand's presence and capture greater market share.Market Research - Help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - Help us effectively communicate our brand's story and mission to a broad audience.

Virtual Internship Opportunity: Marketing Project A

Kisses from Heaven provides Intuitive Reiki Healing, Angel Guidance Readings, Chakra Balancing and Crystal Healing therapies. We also create Reiki and Crystal infused soaps. Currently we are focusing on marketing our new line of soaps to the public. Chakra Soaps and Crystal Soaps. Both have crystals embedded within them. Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams.The primary focus for the student will be:PROJECT AGoal: Branding & Market ResearchObjectives:1. Define our organization's brand and core value proposition; conduct a full competitive landscape assessment in the alternative and metaphysical healing market; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.2. Perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for (new product or service) and develop a pricing strategyTasks:Identity target market and their main problemsDescribe how our products and services can bring value to them and how we can stand out and become their preferred provider of this valueIdentify who are our competitors (successes, weaknesses) and how we can improve our brand presence and differentiate from themIdentify all threats our products and services face and how we can avoid these threatsCreate focus groups & customer surveys to gain insight into our products to understand their perceptions and behaviors and ideally what they are looking forIdentify ways in which we can expand our product line and get them into retail stores or the hands of other alternative healersIdentify key messaging to promote our product and servicesOur goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Other duties the student may complete could include: Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as Hubspot, Google Sheets, Excel, Mailchimp, SquarespaceContent development, including social posts, blog posts, LinkedIn articles, and website copy.Producing leads through Google Adwords, Instagram Ads and Facebook Ads.We will plan to communicate with our virtual intern(s) using these communication tools:Riipen messaging and email and phone calls. Primary contact: Farrah Suleman - Founder

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:Keyword analysis to determine relevant search terms to our organizationA strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content for prominent media websites