Content Marketing Strategy

Project Our company needs a content marketing strategy for our tour company in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.

Digital Content Marketing Strategy

Project Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.

Market Expansion Research in Tourism

We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to get a full analysis of tours/activities and expand to other areas in BC to identify gaps in the market for an opportunity. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

Market Expansion Research in Tourism (1)

We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to get a full analysis of tours/activities and expand to Victoria, Vancouver or other area in BC to identify gaps in the market for an opportunity. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?