Optimizing Lead Generation for West Block Dental

West Block Dental is looking to enhance its lead generation system by leveraging SEO and/or funnel marketing strategies. The company previously engaged in funnel marketing and now seeks to establish a more robust and sustainable approach to attracting potential clients. The goal of this project is to develop a combined funnel marketing and/or SEO strategy tailored to the dental industry, focusing on increasing online visibility and attracting quality leads. Students will analyze current SEO trends, identify relevant keywords, and optimize existing content to improve search engine rankings. Additionally, the project will involve creating a content calendar for blog posts and social media updates that align with SEO best practices. By the end of the project, West Block Dental aims to have a clear, actionable plan to boost its online presence and attract more clients through organic search.