Medical Education Content Creation and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages and develop educational medical content for patients. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded and expand our offering of educational online content. This will involve several different steps for the students, including: Creating a needs assessment for patient education in eye care space Using prompt-engineering and AI based applications to create educational online content Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends