Customer Database and Market Segmentation Project
The main goal for the project is to create a customer database and conduct market segmentation to improve access to care for chronic pain patients. This will involve several different steps for the learners, including:- Analyzing the current customer data and identifying key variables for segmentation.- Building a customer database to store and manage the data effectively.- Conducting market segmentation analysis to identify different customer segments based on demographics, behavior, and needs.- Developing a strategy to improve access and cost for the identified customer segments.- Creating a plan for community engagement and outreach to the identified segments.-Breakdown into primary care physicians, chiropractors, pain management physicians, physical therapists, physical medicine and rehabilitation, urology, and OB/GYN, neurologists
Patient-Facing Content Development for NXTSTIM
The main goal for the project is to create patient-facing content for NXTSTIM's main product line. This will involve developing educational materials, instructional videos, and other resources to help patients understand and use the company's products effectively. The content should be clear, informative, and engaging to ensure that patients have a positive experience with NXTSTIM's products.
NXTSTIM Sales Onboarding Guide for Virtual Sales Team
The main goal for the project is to create an onboarding guide for the virtual sales team at NXTSTIM. This guide will provide comprehensive training and resources for new sales team members to effectively understand and sell NXTSTIM products and technologies. The guide should cover product knowledge, sales techniques, and company culture to ensure the success of the virtual sales team.Outline of Guide:INTRODUCTION TO THE COMPANY AND SALES TEAM - SLIDES- COMPANY - MEET THE TEAM PRODUCTS/SERVICES - SLIDES- ECO AI - RPM TARGET AUDIENCE & PERSONAS - SLIDES- DIRECT CONSUMERS/PATIENTS- CLINICS/PHYSICIANS SALES PROCESS - SLIDES - PROSPECTING/LEAD GENERATION & QUALIFICATION - PIPELINE MANAGEMENT- STANDALONE VS CONTRACT SALES. - PAYMENTS SALES TOOLS - DIALER ? - EMAIL TOOL ?- PRICE LIST - PDF- PRODUCT BRIEFS - PDF- VIDEOS - LINKS- DOCUSIGN - EMAIL ID & SIGNATURE - DOC- EMAIL TEMPLATE - DOC- MARKETING COLLABORATION - DOCS RESOURCES - INDUSTRY BACKGROUND - SLIDES - HEALTH SYSTEM - US - SLIDES - LEARN THE LANGUAGE - DOC- USEFUL WEBSITES - LINKS - DOC- SALES TALK TRACK - DOC - FAQS - DOC- COMMON OBJECTIONS - DOC - COMPETITORS/ BATTLE CARDS - SLIDES- VIDEOS LINKS
Physician and Clinic Facing Content Creation
The main goal for the project is to create content that is specifically targeted towards physicians and clinics, with the aim of educating and informing them about the products and services offered by NXTSTIM. This content should be designed to increase awareness and understanding of the company's mission and vision, as well as the benefits of its products and technologies. The three main product and service lines are belowEcoAI TENS/EMS unit what it is and how is it different from other industry devicesRemote Patient Monitoring and how can it be incorporated into practicesNXTSTIM Track devices and monitoring services