PR and Social Media Communications Specialist

Times are changing, it's undeniable. More now than ever, it's critical for companies, especially small businesses, to have a strong online presence and consistent brand experience. Purvida Healthy Horse is a relatively new company, founded in 2018, offering equestrians natural grooming solutions for their horses. Over the past two years, our three primary revenue streams have been online sales, wholesale orders, and revenue generated from vending at events and tradeshows. In the equestrian industry, the busiest time of year is when show season is in full swing, which is typically April-October. As the Covid-19 situation unfolds, it's clear that IF there is a show season in any given state/province, the biosanitary measures that will be in place will make if a very different experience and many may choose not to compete with their horses this year. Not only does this directly impact horse show attendance, making it challenging to recoup vendor fees from events, it will also have an impact on retailers, as there will be fewer people prepping for competition. That means we will likely only have 1 of our 3 revenue streams to rely on this year, so expansion is critical. As we grow our online sales platform, we're looking for a motivated, friendly, and well-spoken individual to help with our public relations and social media communications. Tasks will include: Sourcing potential Public Relations opportunities with various equestrian media outlets (print, blogs, tv opportunities)Drafting blog posts to educate and inspire clients and potential customers Creating a sample of user testimonials Increase engagement on social media platformsCreating a current competitor analysis