


- Description
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MoVA Realities, a Princeton-led team, is building the "Canva for immersive experiences" to transform corporate training, marketing, and events through accessible WebXR solutions. Our mission is to help organizations create high-engagement activations with measurable results—bridging the gap between physical and digital interactions. By blending real and virtual worlds via the web, we empower trainers, event planners, and marketers to craft scalable, tech-friendly XR campaigns without the usual complexity. MoVA makes immersive experiences easy, impactful, and accessible, delivering real value and lasting impressions—no advanced hardware or coding headaches required.
- Number of employees
- 2 - 10 employees
- Company website
- https://www.movarts.com
- Industries
- Entertainment Events services Marketing & advertising Media & production Technology
- Representation
- Minority-Owned Women-Owned Immigrant-Owned
Recent projects
AI-Powered Immersive Experience Platform Framework
MoVA Realities is embarking on the development of an AI-powered immersive experience platform aimed at revolutionizing enterprise interactions. The goal of this project is to define the initial software development framework that will serve as the foundation for the platform's Minimum Viable Product (MVP). This involves identifying and prioritizing key requirements that will ensure the platform's scalability, usability, and effectiveness for enterprise adoption. The project will focus on creating a structured approach to software development that aligns with MoVA's vision of integrating AI into immersive experiences. Learners will apply their classroom knowledge of software development methodologies, AI integration, and user experience design to outline a comprehensive framework. The project will involve tasks such as conducting requirement analysis, designing system architecture, and establishing development priorities, all of which are crucial for the successful launch of the MVP.
Plug-and Play Virtual Event Kit Visual Showcase
MoVA Realities is seeking to enhance the visual appeal and marketability of its Plug-and-Play event kit, a versatile solution designed to enrich festivals and themed events with customizable virtual effects. The project aims to develop a 3D mock-up of the event kit, showcasing its innovative features and ease of use. Additionally, the project will involve creating an animated promotional video that highlights the product's unique capabilities and user-friendly installation process. By integrating classroom knowledge of 3D modeling, animation, and digital marketing, learners will contribute to a compelling visual presentation that will be featured on MoVA's website and during the product launch. The project will focus on creating visually engaging content that effectively communicates the value of the Plug-and-Play event kit to potential customers.
Empowering Immersive Education: Purpose-Driven XR Content for Real Impact
MoVA Realities seeks to enhance its digital presence by developing a series of engaging content pieces that highlight the transformative benefits of Extended Reality (XR) in corporate education and alignment. The project aims to inform and captivate potential stakeholders by providing clear industry insights and showcasing the practical applications of XR technology. The learners will research current trends and case studies in XR, focusing on its impact on corporate training and development. They will then create compelling social media posts and website articles that effectively communicate these insights. The goal is to increase stakeholder engagement and position MoVA Realities as a thought leader in the XR industry. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and XR technology in a real-world context.
Enhancing MoVA Realities’ Website: Showcasing Innovation & Case Studies
MoVA Realities is embarking on a project to revitalize its online presence by updating its website to align with the company's latest strategic direction. The current website needs a thorough evaluation to identify areas for improvement in both structure and user experience (UX/UI). The project aims to enhance the website's ability to effectively communicate MoVA's evolving services, showcase newly completed case studies, and highlight the company's innovative culture. The project will involve analyzing the existing website, proposing design and content enhancements, and integrating new case studies and strategic content. The goal is to create a cohesive and engaging online platform that resonates with MoVA's target audience and accurately reflects the company's forward-thinking approach.